Shaghaf Project
The whole idea of the project is to create an integrated visual identity that works for a service application aimed at teenagers and youth.
The concept of the logo lies in the orange flame symbol, the flame indicates energy and enthusiasm ,which is also an alphabet "ش" in Arabic With an alphabet "غ" and "ف" angled
Which means that the logo includes the flame symbol and the typography of the word "شغف" itself.
Brand grid system
Geometric Design for the logo of all edges and corners.
Typography
The font was selected to fit the project's official language, which is Arabic.
Color palette
The colors were chosen to fit into the flame, which is blue, "coolest shade in the fire," and orange in is the color of the fire.
Brand Graphic Support
Logo applications on different backgrounds.
Character Design
The character was designed to be as childish as possible to inspire users in the app all stages of life, and this was inspired by Duolingo app and MCdonald's character which both provide services to almost the same target audience.
Composition
Applicate the logo to all compositions to see what the perfect size is on each mockup or physical broker.
Presentation Link
This link leads to an interactive page for all the project's services and digital platforms such as application and website
